Our Story
Welcome Home
“In 1994 when Galina and I were searching for a location to build a dream,
we imagined a place like Newtown. When we found 25 South State Street, we knew
we were home. This was the place where we would change the course of our
future and shape the lives of our employees and clients for years to come.”
– David Witchell, Co-Owner of DJW
David and Galina Witchell opened David J. Witchell at 25 South over 20 years go. They
started with seven eager new employees who became the founding members of the DJW
company. With an incredible amount of hard work and dedication, the Salon grew to
become the center of a growing business.
“We are deeply embedded in the community we love.”
Today, DJW houses over 160 employees, each grown from within and trained personally
by David & Galina. They have four locations on S. State St with a total of 22,000 square
feet. There are three women’s clothing boutiques – The Mezzanine, 25 South
Denim, and Essentials, each with its individual merchandise selection.
In 2016 we opened the new DJW Salon & Spa in Peddler’s Village
with three new boutiques, 25 South, 25 South Luxe at Peddler’s Village, and 25
South Crush, which adds another 11,000 square feet.